Free Fall is a reverse auction website that connects the seller of a product or a service with a buyer. What makes this website unique compared to Ebay (ebay.com) or Kijjiji (Kijiji.com) is that the price of an item falls from its original one over time. A potential buyer, who is not aware of the minimal price, can purchase an item at any time, but if they wait too long, they risk losing the item to someone else or that the price hits its rock bottom price, an then the item will no longer be available. The website will allow sellers to post products or services for sale and the offered items will be grouped into appropriate categories. When their product is purchased or when a potential customer tries to make contact with them, the vendors will receive an automatic notification. Visitors will have to create their own account and after logging in, they will be able to purchase available products. Buyers interested in a given item can choose to 'watch' it, and when it reaches a certain price, they are notified. The website's user will also have the possibility of rating the sellers (similar to Ebay), and the payment will be transfered via Paypal, therefore everyone using Free Fall will have to possess a Paypal account. MILO created the logo, the site's design and prototype.