SERVICE
Most software agencies can't touch embedded work. We've been doing it for 15+ years with the same specialized team, together since 2010 — long enough to have shipped through many hardware revisions.
It's not a niche — it's most of what touches a screen and hardware at the same time.
See how embedded technology and IoT differ in purpose, connectivity, and use cases.
Focused on dedicated device functionality
Focused on connected devices and data
IoT Solutions
Dedicated functions run directly on the device.
Fast, predictable processing happens on-device.
Devices need to exchange data with other systems.
Monitor, update, and control devices from anywhere.
Embedded Systems
Qt is the specialized stack for this space, and we've been building on it for over 15 years.
The same stack trusted by Samsung, Tesla, and Volvo.
No ramp-up on the fundamentals of embedded work.
Whoever builds the software can also fix the firmware.
Limits are treated as real constraints from day one.
Health / Fitness
The Altitude Center project demonstrates our ability to create cutting-edge solutions for the health and fitness industry. We developed a comprehensive system for a specialized gym in London, enabling high-altitude training simulations for elite athletes and fitness enthusiasts. Our work combined desktop applications, embedded systems, IoT integration, and web development, bringing the client's vision to life as a fully functional, data-driven training environment.
More than people expect: anything with a screen or a phone connection that also runs on real hardware, such as in-car displays, in-flight entertainment, smart home devices and connected appliances.
It's the specialized framework for devices with screens and real hardware constraints. We've been building on it for over 15 years with the same team.
Hardware is the biggest risk factor in embedded projects. Resource limits and energy efficiency aren't edge cases here — they're the reality you're designing around from the very first decision.
Both. Whoever builds the software should also be able to fix firmware when needed — if those are two separate teams, you're stuck waiting when something breaks in the field.
15+ years with Qt, with the same specialized team together since 2010. That continuity means no ramp-up on the fundamentals of embedded work.
Picked for founders about to test an idea for the first time
Development
A proof of concept (PoC) tests whether your idea can be built, and a prototype tests whether people want it, while a minimum viable product (MVP) is the first working version that shows whether customers will pay, so the MVP vs PoC choice comes down to your riskiest question. Build the one that tests it first, and skip the rest.Most founders who ask me for an MVP are about to pay for the wrong first build, which is why the first thing I tell them is the line I'd want you to remember:Test the riskiest assumption first. A proof of concept tests the technology, a prototype tests the demand, and an MVP tests whether people will pay.About six in ten of the MVP requests that reach Milo should start with something smaller, while the other four can go straight to an MVP because the technology is proven and the founder has already talked to real users.
14 min read
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Development
If you have a half-built MVP or a backlog that grows faster than your team can ship, someone has probably offered to sell you a discovery phase before any more code gets written.Product strategy services, often sold as a discovery phase, are paid work in which an outside team tests your riskiest assumptions with users and engineers before development starts. What you should get back is a roadmap phrased as outcomes and a scoped first release that a developer can start building from.I run Milo Solutions, a software house, so my team has to build whatever a roadmap says. That gives me a blunt view of strategy work:The most expensive thing a founder can build is the wrong thing, finished. You can't know it's wrong until you test it, and testing is always cheaper before the build than after.Plenty of founders don't need to pay for this at all. If you do, you can judge a provider before signing by asking what you'll be held responsible for when the engagement ends.
15 min read
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Development
The cost to develop a fintech app is the cost of a normal app plus regulated line items that most quotes leave out or bury: the regulatory route, a reconciling ledger, identity checks, card security scope, audits, and vendor fees. On our last fintech build, about half the engineering effort went into that work instead of features users can see.Many of those lines keep billing you after launch through audits and per-user vendor fees. Published ranges disagree because one agency prices only the app while another quietly includes some of that work. You'll get a truer number by pricing each line yourself.When a founder tells me they'll sort compliance out after launch, this is what I tell them:Without compliance, you don't have a product. It sits at the core of every architectural decision: what we build and how we build it. A single missed requirement can mean a months-long rebuild, or a shutdown.
15 min read
Read moreLet's talk about the constraints your device actually has to live with.
