Market and product research is very important, as the quality of the final product depends a lot on the initial research. Based on the analysis, we create a plan of action designed to build a product that is market fit. There is always an option for our clients to be a part of this process, participate in it partially, or have Milo experts handle this completely.

The result of the work will be providing the final product concept to the customer along with full justification of the requirements. It is vital to have an idea for a product and to define the scope of work, and finally, to verify each element with the market and existing competition.

We go through this process to make sure that we have a concrete product concept ready before jumping into the development stage. This gives us a clear idea of the project scope and what is required to make this product a market leader.